A few months back I wrote a post about the commercial we put together publicizing the BFit Challenge. The actual event was this past Sunday and we were there to cover it for the 100 Club of Massachusetts.
This event marks a year since we started working with the 100 Club, so we have a great feel for what they’re looking for in their video content. Last year at the event we created an overall testimonial video on what they do and who they’ve helped, so this year we were able to get more targeted.
We came up with the concept of using the video as coverage for the event and thanking the participants at the end. We led with a simple “I’m running for _____” line and included a couple of brief quotes on how the 100 Club helps these families of first responders and closed with the Thank You.
Since this video is really event-based we wanted to get it out asap after the event, so we were able to turn it around within a day, so they could release it on their social channels while the event was still fresh on everyone's minds.
As with every project we do with the 100 Club, I was taken back with the stories the survivor families shared and always come away with a renewed appreciation for our first responders, who put their lives on the line every day.