TRACS is a strategic sports marketing firm committed to creating healthy lifestyle experiences — both locally and around the world — that provide a meaningful connection between individuals, organizations, and health.
The Boston 10K for Women is the 2nd longest-running all women's sporting event in the world, and it was awesome to be a part of the day.
Puma is a sponsor of the Boston 10K for Women. They are re-establishing themselves as a running brand, and wanted to showcase their impact on the event.
We covered the race, starting early in the morning capturing drone footage. We got some great action from the race and spent time at the Puma booth, where runners tried Puma products and gave us instant feedback on their running shoes.
We created this 30-second sizzle reel of the event with same-day edit and turnaround, so they could show it to the executive team who couldn't be there in person and share it on social media as an instant recap of the day.