We had previously worked with them to promote the listing and showcase the property by creating a lifestyle video, so this was a cool continuation of that marketing campaign.
This was a really fun virtual event. About 50 attendees were delivered ingredients for the meal ahead of time and Chef David Yusefzadeh from Cloud Creamery led this virtual 2-hour cooking class.
We covered the event with 3 cameras and produced the facebook livestream in real time incorporating angle changes, live graphics and ads into the presentation.
It was a huge success. The 50 attendees stayed on for the entire livestream while they were cooking along at home. Chef David Yusefzadeh taught the class a ton of professional techniques and everyone had fun preparing the delicious 3 course meal.
After the event, we edited down the content into a sizzle reel and another short highlight video for O'Connor & Highland to share on social media.
Live events are a great marketing tool and you can get fun, creative and interactive with them. We've obviously seen a huge increase in events like these during Covid, but with the connivence of events like Cooking in the Clouds, we image they are here to stay!