EarlySense is based in Woburn as well as Israel, so we based the shoot around their annual meeting where the whole company was in town. We came up with a loose script highlighting the key points they wanted to get out and created questions based off of those so the answers would be in the employees own words.
We started out the video with an open ended question which we quick cut together as an intro. This technique is nice for a video like this because it incorporates a lot of employees and brings some energy to the start of the video.
Colin and Vic shot all of the interviews and broll throughout the day and we also had photographer, Billie Weiss on hand doing corporate headshots. In one day EarlySense was able to knock out a full video shoot as well as update their website photos while everyone was in town. We were also able to repurpose some of the footage in a video for Employee appreciation day which we’ll post later.