Festival Betances, presented by IBA is New England’s longest-running Latino cultural celebration. Every year in Boston’s South End they host internationally acclaimed Latin musicians, traditional cuisine, arts and crafts, a greased pole competition, children’s activities like face painting and inflatables, and other treats that highlight the diversity of Latin culture.
We worked with Moira Studio to cover Festival Betances this year. Over the two days our crew of 4 covered the parade, concerts and the general Festival activities. We created a sizzle reel for them within a few days that highlights the spirit of the day which they used as a recap and will use for promotional purposes next year.