Craig talks about companies trying to squeeze too much content into one video. I totally agree. When companies are spending money they want to maximize their spend. Overpacking one video isn't the way to do this.
When you're jamming in too much content, your message is unclear and rather than get everything out of the video, the viewer is getting nothing.
We try and work with our clients to develop a suite of videos. We can touch on the main points in an overview video and dive deeper into each of those in separate videos. Not only does this clarify the message of each video, but it creates more content for them to share on social media and their web channels.