On this episode of #IHAQ, we talked with Jason Highland of O'Connor & Highland about the new found importance of video in real estate.
Jason goes on to talk about how important virtual showings have become in 2020 in the real estate industry. He also brings up a very interesting point about video and accuracy. Clients are seeing exactly what the product (in this case a home) has to offer and that's a positive in relationship building.
It's very difficult to hide behind video and this openness and truth is an impactful way to build trust between companies and their clients.