As viewers are aware, due to the excess of political ads during election season, Clemencia confirms that marketing plays a huge role in political campaigns.
But it is even more important than the general audience thinks. Clemencia believes that marketing efforts make up a staggering 90% of a political campaign. There are only so many meet and greets, rallies, debates, and canvasing that a candidate can attend, so the marketing campaign behind the politician is the true make or break for any political campaign.
So how can a candidate and their team successfully market themselves to their constituency?
It's really no different than how a company markets its product/services. Hone in on a message that interests your audience, and let them know what that message is through marketing.
A message is all a politician has to offer their potential voters, and defining and spreading that message is the most important aspect of any political campaign.