For this week's #IHAQ, we asked Business Storyteller and Copywriter Judi McLaughlin about repurposing video testimonials into written testimonials.
One of our most popular types of content we produce for our clients is video testimonials. A quality video testimonial is a powerful way to show your audience the problem a product solves and its benefits directly from the people who use it.
We asked Judy how companies can repurpose and get more out of these testimonials.
You can use a program such as Canva to make these product endorsements stand out for use in your written marketing campaigns and reach a wider audience.
There is no more hiding from reviews. Most customers will find out how your product works and if people think it's a good investment before buying.
It's important to provide your audience with easy access to the information they are looking for, and repurposing your existing video content is a great way to do just that.