IHAQ- Sarah Ginand: Using Marketing Differentiators


For this week's #IHAQ, we welcomed back Sarah Ginand, owner of Strategic Marketing Consulting, to discuss how and where to use your marketing differentiators.

Last time, Sarah discussed how to identify these differentiators, which you can check out here.

So what do you do after you find the differentiators that make your product/service stand out?

Share them!

First, share with your team. Marketing and sales need to be aligned to run a successful marketing campaign. Everyone needs to share the same mindset.

Share them on your website. Make sure your copy is up to date and reflects how you want to market your business.

Share them on social media, in your bios, and in your videos.

And lastly, share them with your customers. When you're having conversations with potential customers, use those words.