We created this series of spotlight videos for the Northeastern University Police Department covering their various services and roles on campus.
Instead of creating one long recruiting video, we broke down the footage into 7 topic-targeted videos on the each branch of their department:
- Community Engagement
- Emergency Management
- Emergency Operations and Communication Center
- International Safety
- Police Patrol
- Professional Standards
The Northeastern PD can use these videos to show potential recruits all of the different aspects to the job, the tasks they will be performing and the different roles involved and the services provided by the police department.
This series of videos is a great example of how with just one shoot, we can create multiple pieces of content and maximize the message.