The Omnipod Dash has made a huge impact on John Hale’s life. Because of this he graciously invited us into his home to film his story for a testimonial.
Testimonials such as this one are a great way for potential customers to see themselves in someone else’s shoes. There are thousands of people going through the same issues John was that will instantly relate. It’s also helpful that John is one of the most friendly and gregarious people I’ve ever met.
We turned this content into 30 second and 90 second spots that could be used throughout Insulet’s website and social media content. We also brought a photographer along to capture some great images that they’ll use in their social media and brand collateral.