Sidney started the PIONEERS Run Crew in 2017 to work towards normalizing running the the Black Community. Runner's World did a great feature on Sidney's work and the PIONEERS Run Crew which we urge you to check out.
Today, Sidney is continuing his efforts to promote normalization, diversity and inclusion in the running community by officially launching his performance streetwear brand- PYNRS.
PYNRS champions community, culture and diversity through technical running apparel using streetwear design concepts and fabrics made of recycled materials.
Funding starts today, so check out the video to learn all about Sidney's cause and then go pick up some gear, contribute and share!